We’re on a mission to create a media platform that combines everyone’s need for fresh water with your need to find a captive audience for your product or brand.
Founded in 2014, Watermedia International Ltd developed and designed the world’s highest quality water dispenser platform complete with an interactive advertising screen.
Operating across hundreds of locations in Italy, Russia and Israel, Watermedia provides a beautifully simple synergy between the fundamental human desire for drinking water and the requirements of advertisers everywhere.
While training at the gym, we noticed that the water-cooler was often considered the most attractive location for any advertisement and notices. When we thought about it, it made a lot of sense – everyone who attends the gym will stop for water at least once during their training, giving the advertisements placed around the dispenser between 15-40 seconds of undivided attention. We seized this unique opportunity to create our Watermedia system, totally revolutionising the way advertisement is achieved.
Because there is no end to people’s need for water, we have an undeniable opportunity to interact with large numbers of engaged consumers.
Our launch in Russia
In 2014, we revealed our very first generation of water-media dispensers in Russia. Over 150 units were installed across major Russian cities for top clients such as Rebook, Jeep, Vodafone, L’Oreal, Clarins and more.
Our experience in Israel
In 2016 we launched our first generation water-media dispenser in Israel. Alongside LAVI Media, we installed dispensers in leading sport club chains such as Go Active and Space. Quickly, Watermedia became the primary means of communication between the fitness club’s management team and its clients, updating them on any news, promotions and offers available.